We took the greatest swimmer of all time out of retirement to train his baby and babies all around the world for #2032.
🏆 CANNES / SHORTLIST / SOCIAL INFLUENCER
🏆 ONE SHOW / MERIT / SOCIAL INFLUENCER EPISODIC
🏆 ONE SHOW / MERIT / SOCIAL INFLUENCER MULTI-CHANNEL
🏆 LONDON INTERNATIONAL / SILVER / SOCIAL
PRESS: PEOPLE MAGAZINE / DAILY MAIL / SWIM SWAM / USA TODAY / SWIMMING WORLD / MASHABLE / HOLLYWOOD LIFE / ADAGE / HUFFINGTON POST
CASE FILM
#TRAININGFOR2032 Teasers
After Phelp's Facebook live annoucement we began releasing teasers across Facebook, Instagram and Twitter.
Press Conference Announcement
Finally we revealed the big news that Boomer was going to be training with the help of his dad with a press conference.
TRAINING VIDEOS
We launched a platform of training videos across social that taught parents how to safely introduce their babies to water.
Director | Paul Dektor
Photographer | Randal Ford
CREATIVE CREDITS:
ECD Art: Chris Turner
ECD Copy: Dave Metcalf
ACD / Art Director: Pat Seidel
ACD / Copywriter: Chris Rose
Art Director: Taylor Carlson
Copywriter: Hannah Mosele