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ABOUT ME

CONTACT ME

EMAIL: pat@pseidel.com
SOCIAL: Linkedin

CD PARTNER:

PORTFOLIO: Chris Rose

PAT IS A CREATIVE DIRECTOR AT HIGHDIVE LIVING IN CHICAGO.

I’m a Creative Director with integrated brand experience ranging from diapers to beer. My partner Chris Rose and I are fervent believers that comedy and humor can be one of the greatest tools a brand can deploy. We think any brand is capable of amazing work and that awards are fun but only matter for real briefs and real results. I love the outdoors and get outside whenever I can whether it’s fishing for musky in Wisconsin, camping on Lake Michigan or traveling overseas.

Other extremely important things to know:

  • I’m a Lord of the Rings enthusiast.

  • I play hockey and started the Ogilvy hockey team (10 years of friendship and counting).

  • I’ve been a Detroit Red Wings fan since the day I was born.

  • I’ve worked in kitchens cooking for 5 years.

  • My favorite band is the Beastie Boys.


BRAND EXPERIENCE

AWARDS & RECOGNITION

CANNES
2021 / GOLD / INDUSTRY CRAFT / CAMPAIGN
2018 SHORTLIST / PR
2018 SHORTLIST / PR
2018 SHORTLIST / SOCIAL INFLUENCER

EMMYS
2024 SPORTS EMMYS / NOMINEE / PROMOTIONAL SPORTS AD

D&AD
2022 / SHORTLIST / DIGITAL USE OF TECHNOLOGY
2020 / GRAPHITE / PHOTOGRAPHY

ONE SHOW
2022 / SHORTLIST / CREATIVE EFFECTIVENESS
2022 / SHORTLIST / INTERACTIVE & MOBILE CRAFT
2021 / SHORTLIST / FILM
2020 / GOLD / PRINT CRAFT
2020 / SILVER / PRINT CRAFT
2020 / BRONZE / PRINT CRAFT
2020 / BRONZE / DESIGN CRAFT
2020 / BRONZE / DESIGN CRAFT
2020 / 3 DESIGN SHORTLISTS
2020 / 1 OOH SHORTLIST
2020 / 3 FILM SHORTLISTS
2020 / 4 PRINT SHORTLISTS
2018 GOLD / PR
2018 GOLD / PR
2018 GOLD / PR
2018 MERIT / SOCIAL INFLUENCER
2018 MERIT / SOCIAL INFLUENCER

CLIO AWARDS
2024 SILVER / SPORTS / FILM
2024 BRONZE / SPORTS / FILM CAMPAIGN
2024 FINALIST / SPORTS / FILM
2024 FINALIST / SPORTS / FILM CRAFT MUSIC
2022 BRONZE / SPORTS / FILM
2022 BRONZE / SPORTS / FILM CRAFT
2022 FINALIST / SPORTS / FILM
2021 SILVER / DESIGN CRAFT
2021 Shortlist / PRINT
2018 BRONZE / PR
2018 BRONZE / PR
2018 Shortlist / PR

LONDON INTERNATIONAL
2019 GOLD / USE OF PHOTOGRAPHY DESIGN CAMPAIGN
2019 GOLD / USE OF PHOTOGRAPHY DESIGN
2019 SILVER / USE OF PHOTOGRAPHY DESIGN
2017 London International Creative LIAson
2017 SILVER / SOCIAL

COMMUNICATION ARTS
2022 BEST IN SHOW / DIGITAL ADVERTISING
2022 FINALIST / TELEVISION
2021 FINALIST / PUBLIC SERVICE
2021 FINALIST / TELEVISION

EFFIE
2022 SILVER / EXPERIENTIAL SHOPPER MARKETING
2018 BRONZE / BEVERAGES-ALCOHOL

EPICA
2019 GOLD / ADVERTISING PHOTOGRAPHY

ART DIRECTORS CLUB
2011 NATIONAL MERIT / STUDENT

BEST OF OGILVY
”Egg Hijack” Inducted in 2022
One Chicago” Inducted in 2018

ADDY AWARDS
2015 / SILVER / CHICAGO / POSTER
2015 / SILVER / CHICAGO / TV
2015 / SILVER / CHICAGO / NATIONAL CAMPAIGN
2015 / BRONZE / CHICAGO / PRINT
2015 / GOLD / ORLANDO / TV Campaign
2011 / GOLD / NATIONAL / STUDENT
2011 / GOLD / NATIONAL / STUDENT
2011 / SILVER / NATIONAL / STUDENT

CHICAGO INTERNATIONAL FILM FESTIVAL
2015 / SILVER PLAQUE

D SHOW
2011 D

CREATIVITY
X3 Editors Pick
Pick of the Day

RESUME

Highdive Advertising | CREATIVE DIRECTOR
Creative leads on NHL and DISH.

2024 ADAGE A LIST, ADWEEK Breakthrough Agency of the Year, #1 ADWEEK 100 Fastest Growing Agencies, #1 Ad Age Small Agency of the Year, Forbes 2021 most innovative companies.
Dec 2021 – Present

Ogilvy Chicago | CREATIVE DIRECTOR
July 2019 – Dec 2021
Creative leads on Tyson brands Jimmy Dean & Raised and Rooted. Creative Directors on CDW, City of Chicago, and Chicago film festival. Creative team that won the first Cannes Lion for any Tyson brand with Jimmy Dean. As well as the first wins at One Show, D&AD, Clios and LIA.

Ogilvy Chicago | ASSOCIATE CREATIVE DIRECTOR
September 2015 – July 2019

mcgarrybowen | SENIOR ART DIRECTOR
October 2013 - September 2015

Ogilvy Chicago | ART DIRECTOR
June 2011 – October 2013

Organic | ART DIRECTOR INTERN
January 2011 – June 2011

Doner | ART DIRECTOR INTERN
August 2010 – January 2011

Ogilvy & Mather | ART DIRECTOR INTERN
May 2010 – August 2010

Doner | ART DIRECTOR INTERN
May 2009 – May 2010

EDUCATION 

College for Creative Studies
Bachelor of Fine Arts: Art Direction
https://www.collegeforcreativestudies.edu/

PRESS

THE WALL STREET JOURNAL / PEOPLE MAGAZINE / CNN / ABC / NBC / RUETERS / DAILY MAIL / ADAGE / CREATIVITY / ADWEEK / HOLLYWOOD LIFE / USA TODAY SPORTS / CHICAGO SUN-TIMES / LüRZER’S ARCHIVE / THE DRUM / SHOTS / REELCHICAGO / SHOOTONLINE