During the most divisive period of modern American politics, our city decided to take a stand for immigrant protection. Partnering with Mayor Rahm Emanuel, we created One Chicago. An initiative to rebrand our city as not just a sanctuary city but a welcoming city. Each of the stars on the Chicago flag represent a major milestone in our city’s history. This inspired us to create a new star to stand as our logo and celebrate being a city built by immigrants. We gave immigrants from all over a platform to share their stories and featured them in TV, online and out of home. In the boldest move yet for immigrant protection, One Chicago proudly symbolizes the fact that we are and always will be a welcoming city.
🏆 CANNES / SHORTLIST / PR / REAL TIME RESPONSE
🏆 CANNES / SHORTLIST / PR / REPUTATION MANAGEMENT
🏆 ONE SHOW / GOLD / PR / BRAND VOICE
🏆 ONE SHOW / GOLD / PR / REPUTATION MANAGEMENT
🏆 ONE SHOW / GOLD / PR / PROACTIVE
🏆 CLIOS / BRONZE / PR / CRISIS AND ISSUES
🏆 CLIOS / BRONZE / PR / CAUSE RELATED
🏆 CLIOS / SHORTLIST / PR / PUBLIC AFFAIRS
🏆 INDUCTED INTO “BEST OF OGILVY” 2018
PRESS: CNN / THE WALL STREET JOURNAL / REUTERS / ABC / NBC / ADWEEK / CHICAGO-SUN-TIMES / THE CHICAGO EGOTIST
CASE FILM
Website
Over 30,000 Chicago immigrants found legal aid at onechi.org.
ONLINE STORIES
We shot over 30 Chicago immigrant stories these are just a few. See the rest here.
BUS SHELTERS & STREET BANNERS
Over 300 OOH locations were donated throughout the city.
Every one of the 4 stars in Chicago's flag stands for something that shaped the cities history. We created a star for the people who shaped the city. Immigrants.
Merch
We sold a lot of pretty cool looking shirts,
Director | Nadav Kurtz
Photographer | Ricky Rhodes
CREATIVE CREDITS
CCO: Joe Sciarrotta
CD/Copy: Nico Mejia
CD/Copy: Luis Ramirez
ACD/Art Director: Pat Seidel
ACD/Copywriter: Chris Rose
Senior Art Director: Gonzalo Palavecino
Senior Art Director: Giovanni Muratori
Design: Ogilvy 485