Every Lay’s chip starts with a farmer. Sometimes, a very little one. We partnered with Academy Award-winning director Taika Waititi to bring Lay’s back to the Super Bowl in beautiful, potato-y way.
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3:00 LONGFORM
:60 AIRTIME VERSION
DIRECTOR | Taika Waititi
CREATIVE CREDITS
CCO: Mark Gross
ECD / Copywriter: Pat Burke
CD / Art Director: Pat Seidel
CD / Copywriter: Chris Rose
CD: Bart Culberson
CD: Angela Paris
DESIGN DIRECTOR: Trevor Shorey