Eggs are the most popular breakfast food in America. In fact, it’s estimated that every person eats 279 eggs per year. As America’s favorite sausage brand, we simply can’t sit back and watch this happen any longer. That’s why we’re turning any egg into a free roll of our sausage to remind everyone that eggs are better with Jimmy Dean. Using our exclusive, first-of-its-kind Snapchat lens you can use your phone to simply scan an egg and redeem your free sausage. It’s that easy.
We partnered with The Mill to develop the bespoke technology. By using Machine Learning and a data set of over 10,000 individual eggs, we were able to train your Snapchat camera to detect any egg. This never-before-seen use of scanning tech surprised and delighted breakfast fans everywhere. Because no matter which way you slice, scramble or fry it, the best way to eat eggs is with Jimmy Dean sausage.
🏆 D&AD / SHORTLIST / DIGITAL USE OF TECHNOLOGY
🏆 EFFIES / SILVER / EXPERIENTIAL SHOPPER MARKETING
🏆 CA / BEST IN SHOW / DIGITAL ADVERTISING
🏆 ONE SHOW / SHORTLIST / CREATIVE EFFECTIVENESS
🏆 ONE SHOW / SHORTLIST / INTERACTIVE & MOBILE CRAFT
🏆 ADWEEK MEDIA PLAN OF THE YEAR / BEST USE OF MOBILE
🏆 ADWEEK MEDIA PLAN OF THE YEAR / BEST USE OF AI/VR
🏆 BEST OF OGILVY 2022
CASE FILM
VIDEO AD
SNAP FILTER IN USE
Photographer / Director | Lucas Zarebinski
Lens Development | The MILL
CREATIVE CREDITS
CCO: Joe Sciarrotta
ECD: Isaac Pagán Muñoz
CD / Art Director: Pat Seidel
CD / Copywriter: Chris Rose
CD / Copywriter: Mike Franklin
ACD / Art Director: Giovanni Muratori
CD Design: Olen Amelia