In Silicon Valley, business media and our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. The pressure to be “future facing” can be especially intense for people who work in information technology.
Tech solutions provider CDW understands the challenges their IT customers face. So, to demonstrate that CDW can help them separate the hype from reality, we created a workplace modernization guru named Future Strong, CEO and Founder of the company Modern Modernization Today.
🏆 ONE SHOW / SHORTLIST / WRITING / FILM CRAFT
PRESS: CREATIVITY (EDITORS PICK) / THE DRUM / SHOTS / REELCHICAGO / SHOOTONLINE
OUR FOUNDER FUTURE STRONG
Modern Modernization Today is the brainchild of Future Strong. His journey from middle manager to global modernization prophet has been an inspiration to millions who strive to keep themselves and their organizations on the cutting edge of technology, today and the day after today, which some people call “tomorrow.”
Future began modernizing at a young age. In fact, as his parents were writing the name Edward on his birth certificate, he spoke for the first time and told them to name him Future.
He was just two days old.
UNBRANDED LONG FORM
The campaign launchd with an unbranded 3-minute film that introduces Future and his unconventional approach to business modernization.
WEBSITE
The film drives to campaign website www.Modernization.Today, featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”
PRODUCTS
A selection of wonderful Modernization products from our catalog. These were used on social and our website.
Director | Jess Coulter
CREATIVE CREDITS:
CCO: Joe Sciarrotta
ECD Copy: Dave Loew
CD Art: Joe Ondrla
CD / Art Director: Pat Seidel
CD / Copywriter: Chris Rose