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JIMMY DEAN HOLIDAY

Cook a recipe. Get a gift. The Jimmy Dean Recipe Gift Exchange inspired Americans to cook Jimmy Dean sausage for the holidays.

Director | Kyle Obriet

PRESS
AllRecipes
Mashed
Bloomberg Radio
Yahoo! Life
The Takeout
Newsbreak
Brandeating
Meetingplace
Trend Hunter
It’s a Southern Thing

CREATIVE CREDITS
CD: Pat Seidel
CD: Chris Rose
Art Director: Chris Peterson
Copywriter: Seth Mollerup

Cook a recipe. Get a gift. The Jimmy Dean Recipe Gift Exchange inspired Americans to cook Jimmy Dean sausage for the holidays.

PRESS: ALLRECIPES / MASHED / BLOOMBERG RADIO / YAHOO! / THE TAKEOUT / NEWSBREAK / BRANDEATING / MEETINGPLACE / TREND HUNTER / IT’S A SOUTHERN THING

PR FILM
A long form film explained the program and showcased the gifts for this year.

RECIPE GIFT EXCHANGE WEBSITE
Social ads and PR drove people to the website where they could submit their recipe and select the gift they wanted to receive.

SOCIAL SHARE GIFS
Once a gift is confirmed users received a personalized gif of their new gift to share on social.