Cook a recipe. Get a gift. The Jimmy Dean Recipe Gift Exchange inspired Americans to cook Jimmy Dean sausage for the holidays.
PRESS: ALLRECIPES / MASHED / BLOOMBERG RADIO / YAHOO! / THE TAKEOUT / NEWSBREAK / BRANDEATING / MEETINGPLACE / TREND HUNTER / IT’S A SOUTHERN THING
PR FILM
A long form film explained the program and showcased the gifts for this year.
RECIPE GIFT EXCHANGE WEBSITE
Social ads and PR drove people to the website where they could submit their recipe and select the gift they wanted to receive.
SOCIAL SHARE GIFS
Once a gift is confirmed users received a personalized gif of their new gift to share on social.
